Our History

Shaker Company

MISSION STATEMENTS

Bar School

To offer unrivalled practical and theoretical bar training and educational courses for the hospitality industry. Our mission is to evolve our courses amid the ever-changing climates of the industry and provide an environment which endorses that advancement.

To contribute to the growth of professional bartending by educating and inspiring the bartenders of tomorrow.

Bar Consultancy

To provide our clients with an impeccable standard of service by delivering comprehensive bar, training, consultancy, and development packages for the hospitality industry.

Partners

To forge a network of relationships with leading suppliers and associations to offer our clients a turnkey solution for their business, recognising that the strength of the company’s relationships with customers  both existing and potential is key to a successful future.

Employees

To ensure that our employees have the support and development necessary to provide this service, to adhere to the investors in people standards and to achieve and exceed our income targets through organic growth.

Our History

  • 1996

    The Story Begins

    Whilst studying and working as a travelling bartender throughout Europe Adam Freeth set about creating a bartending school and so the story of Shaker begins.

  • 1997

    The Business Plan

    Adam spent his days studying and building the business plan for an internationally recognised bartender training school that would inspire and educating bartenders, by night he worked in bars, nightclubs, cocktail bars and restaurants to gain vital experience.

    1997

  • 2001

    The First Course

    Shaker BarSchool® launches its first course the International Bartenders Course with just 5 delegates…including one from Brazil and Australia…and three from the UK – including James Maloney of Jammins (www.jamminns.com) whom has gone onto become one of the UK’s leading cocktail trainers.

  • 2002

    Shaker Hits Europe

    Shaker BarSchool runs bartending courses throughout Europe for the seasonaire’s in Crete, Rhodes and Ibiza with Anil Sabharwal and Adam Freeth heading up training.

    2002

  • 2003

    Shaker Barschool Launches

    ShakerBarSchool London and Birmingham launches providing a state of art bartender training school in the heart of the UK. The Advanced Bartenders Course is developed through the demand from existing bartenders wanted to further their knowledge and skills.

  • 2004

    Shaker Hit The Road

    Shaker BarSchool is taken on the road with bartending courses being delivered in Leeds to budding cocktail bartenders. Shaker BarSchool are invited to deliver training in Hong Kong, Beijing, Shanghai and Guangzhou.

    2004

  • 2005

    5 x World Champion Joins Shaker

    5 times world bartending champion Jamie Stephenson joins the Shaker BarSchool training team to head up the BarSchool. Shaker BarSchool starts to deliver training for the previously disadvantaged helping young people in Birmingham gain employment.

  • 2007

    Cape Town Barschool Is Set Up

    Anil Sabharwal joins Nick in South Africa and Shaker BarSchool Cape Town is set up in the heart of the city and the backdrop of Table Mountain.

    2007

  • 2007

    First International Shaker Franchise

    Adam meets Nick Cursi and the wheels are set in motion for the first international franchise of the Shaker BarSchool bartending courses. Shaker train 100 previously disadvantages people through their professional bartender course with huge success, helping young South Africans into employment.

  • 2007

    FIRST MOLECULAR MIXOLOGY COURSE ON THE PLANET

    After over a year in the development and Taking inspiration from some of the world’s top chefs including Pierre Gagnaire, Heston Blumenthal and Ferran AdriaShaker BarSchool launches the first Molecular Mixology Course on the planet innovating the future of bartending and training 100’s of bartenders and trainers from across the globe.

    2007

  • 2008

    FIRST TIME COURSES IN CARIBBEAN

    Shaker BarSchool runs a series of bartending courses for the first time in the Caribbean in the beautiful island of St Lucia.

  • 2009

    SHAKER BARSCHOOL JOHANNESBURG LAUNCHES

    Shaker BarSchool Johannesburg launches in the heart of the city to offer aspiring bartenders the opportunity to become a professional bartender with the International Bartenders Course.

    2009

  • 2009

    WORLD CLASS BARTENDER OF THE YEAR

    Graduate of the Shaker BarSchool – Eric Lorencz is crowned Diageo Reserve World Class Bartender of the year following a global challenge which saw 9000 bartenders from around the globe shake, stir and pour their way through national heats.

  • 2009

    SHAKER BARSCHOOL MIDDLE EAST LAUNCHES

    Shaker BarSchool Middle East launches working with a local partner to offer aspiring bartenders the opportunity to become a professional bartender with the International Bartenders Course, Advanced Bartenders Course and Mixology Courses.

    2009

  • 2010

    SHAKER APPROVED BY WSET

    Shaker become an approved program providers by the WSET(www.wsetglobal.com) offering accredited spirits training as part of our International Bartenders Course

  • 2010

    SHAKER SELECTED FOR OFFICIAL TRAINING PROVIDERS

    Shaker is selected by Peter Dorelli the Education Officer and the United Kingdom Bartenders Guild committee to be the official training providers for the most prestigious bartending organisation on the planet. UKBG was established in 1933 and is recognised globally by the bartender community as the forerunner for bartender education.

    2010

  • 2011

    SHAKER BARSCHOOLS LAUNCH IN ANTIBES

    Shaker BarSchools launch in Antibes, France offering courses tailored to seasonaire’s and the Yachting community. Shaker also runs one-off courses in Cyprus, Lebanon and Switzerland.

  • 2011

    SHAKER BARSCHOOL LONDON MOVES

    Shaker BarSchool London moves to state of the art premises in central London providing bartenders with one of the most impressive cocktail training bars on the planet

    2011

  • 2012

    SHAKER TRAIN 40 BARTENDERS IN LAGOS

    Shaker BarSchool trains 40 x bartenders through the International Bartending Courses in Lagos, Nigeria to huge success.

  • 2013

    ACCREDITED BY THE HOSPITALITY GUILD

    ShakerBarSchool are invited to become accredited by the Hospitality Guild and the International Bartenders Course is Quality Marked for delivering quality, world class training.

    2013

  • SPRING 2015

    GAS STREET SOCIAL OPENS

    Brand new bar and restaurant, Gas Street Social opens in The Mailbox, Birmingham offering a sharing and socialising vibe of cocktails, great food and beers.

  • SPRING 2017

    OLD RECTORY HOUSE & THE ORANGERY OPENS

    Adding another venue to the Shaker Group, Old Rectory House & The Orangery opens as a hotel, bar and restaurant in Redditch, Worcestershire.

    SPRING 2017

  • 2017

    Shaker Barschool Relocates

    Shaker BarSchool has Moved – We have moved to Redditch, Worcestershire (15 miles from Birmingham).

  • SUMMER 2017

    PARTNERSHIP WITH CHIVAS BROTHERS & PERNOD RICARD

    Shaker begins designing training programmes with big brands Chivas Brothers & Pernod Ricard

    SUMMER 2017

  • 2018

    CONSULTANCY PARTNERSHIP WITH MARRIOTT HOTELS EUROPE

    Shaker launches Accelerator Programme with Marriott Hotels Europe

  • 2019

    COMMENCES LUXURY COLLECTION PROJECT WITH MARRIOTT

    London, Paris, Venice & Hamburg

    2019